Tuesday, May 1, 2012

How Much More?

In business, more is typically synonymous with better.
Is more always better?

It depends.  Let's not confuse more attention, more focus, and more control with more customers, more products lines, and more expansion. 

A salesperson can chose to have more customers in her portfolio, or to focus on paying more attention to a smaller group of high quality customers.

A product manger can chose to have more product lines in his offering, or chose to the be the best at a smaller offering of products, creating more value for both his customers and his vendors.

A company can chose to expand into every market they see an inkling of competition, diluting its brand and confusing its customers, or it can be comfortable with its core customers and its market share in the service of keeping a more consistent and enduring identity.

In a world where the story of your brand is more important than ever, you need to decide how much more and what kind of more you want.

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