Tuesday, February 7, 2012

Head in the Sand

Social networking is taking over all aspects of our lives, both personal and professional.  Most of us know this.

The merits, the ROI, and the role it should play in your business is constantly up for debate.

What's not debatable is that it exists and is flourishing.

What is your corporate social networking policy?  Does it address your employees as well as your customers?
Do you even have one?

In 2012, when your company does not specifically define this, you're in trouble.

Right now, your employees are talking about their work life on Facebook and following customers and competitors on Twitter.  Your customers are tweeting about your poor customer service or posting status updates about a problem they have that your product solves.

Lay out your guidelines for employees.  Define how you are responding to customer complaints seen by two million eyes.  The excuse that you don't use social networking personally is lame and is going catch up with you.  

Pretend its 1995 and we replace "social networking" with "the Internet".

See what I mean, Mr. Ostrich.

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