Monday, January 30, 2012

It's Not About You

Is your value to your customers defined by how much inventory you have, how many warehouses you own, or what your latest earnings report showed?

Does your value proposition or mission statement talk about your strength, your assets, your history, or your people?

It's not about you, it's about the customer.

Your customers don't care how long you've been in business, that you just acquired a small competitor, that  you're on version 11.1 of your awesome website, or that you're proficient at using buzz words.

They care if their business will be here tomorrow, and if it will profitable enough to be here next week, next month, and next year.

Show your customers how you will help them endure and grow.  After that, it becomes about you.

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